NNLE Tourism Product Development Agency was established by Department of Tourism and Resorts of Adjara A. R. in 2015 (Former name: NNLE Batumi Tourism Agency ). Main responsibilities of the agency are creation and development of tourism products, management of Information Centers and service quality improvement.
Since 2015 Tourism Product Development Agency is actively working on the development of tourism potential beyond the coastline, in the mountainous Adjara, which implies activities such as creating and improving rural tourist routes, marking new routes, introducing new and expanding existing tourism services, installing information boards and bicycle racks, creating route maps, organizing thematic events, connecting tourist routes with guest houses, training for guesthouses owners, promotional activities and others.
The agency manages and regularly updates the tourist information base. It operates nine information centers (5 in the city and 4 in the mountainous municipalities of Adjara), where the visitors can get any information about the region and a wide range of tourist services. Tourism Product Development Agency, along with other institutions, is engaged in projects related to the tourism sector in the region, collaborates with international organizations and participates in conferences and seminars of various topics of mountain tourism.
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This is the most popular product in the tourist information centers. Sights and other tourist objects are shown on Batumi map, and on the back side there is a public transport map. The circulation of the Batumi tourist card is 150,000 copies per year.
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The travel guide of Adjara is published in 3 languages. The guide was created taking into account the needs of tourists and includes detailed information about holidays in Adjara. The guide brings together all the necessary information about the tourist products and services in Adjara and provides useful tips and thematic maps for travelers.
The circulation of Batumi guide is 70,000 copies per year. (Russian - 30,000, English - 35,000, Georgian - 5,000).
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Batumi discount card (Batumi Card) is a voucher book that contains discount coupons offered by tourist facilities in Adjara. In addition, "Batumi Card" contains a travel card allowing 10 journeys to be made by bus, as well as a SIM-card with a 1 GEL initial balance. Batumi discount card can be used by anyone. You can purchase a card at the Tourist Information Centers.
About 40 companies take part in the Batumi Card project, including museums, transport and tourism companies, hostels, hospitals, restaurants, entertainment centers, a cinema and a Botanical garden. For companies participating in Batumi Card project is a great way to increase their awareness.
Companies wishing to participate in the project should fill out this form and indicate the amount of the discount. The discount must be at least 15%!
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577 90 90 93
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577 90 90 91
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0422 29 44 14